Corporate Cannabis Struggles While Craft Producers Thrive

Rosebud Cannabis Farms owner Che’ LeBlanc poses with his strain, Sarah’s Secret, with friend and helper Gage Walton on the left.
CANNABIS CULTURE - Financial experts blame price wars with the legacy market, increased competition, and unexpected consumer disinterest in Cannabis 2.0 products for the plummeting stocks of corporate LPs like Aurora and Canopy. However, with the number of sales at legal retailers being higher than ever, their return on investment issues may be as much about culture and quality as they are about competition. Larger LPs seem to be struggling to understand the typical consumer,…

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